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All housing associations in Wales are regulated by the Welsh Government. To be a great housing association in Wales, we have five strategic objectives. These are our goals to become the best that we can be. 

Our objectives outline how we serve our communities and leave a positive legacy in Cardiff. Our tenants and communities remain our highest priority. Through listening to our tenants, we have defined our goals and values. Together, we have worked hard to determine what sort of organisation we want to be.

As part of our five year strategy, we aim to be...

We’re committed to embodying our values in everything we do, ensuring our tenants ‘feel’ that we care. This means providing quality homes that are safe and affordable and delivering seamless, exceptional service.

We want our communities to know that we are committed to investing in our heartlands and amplifying the voices of community members.

We want our current and potential employees to see us as a great employer and recommend us to others.

We want families to love moving into their new home.

We want an organisation that is run well and financially strong to pursue its social purpose.